Best GEO Tools for 2026: 9 AI Visibility Platforms, Tested and Compared

By Minel Gunesoglu — I build Is My Brand in AI, a tool that tracks how brands show up across ChatGPT, Perplexity, Gemini and Google AI Overviews. I run real prompts through these platforms, read the funding news and the G2 reviews, and keep this comparison honest because I'm building in the same category. Last updated June 2, 2026.

TL;DR: The best GEO tools track how your brand shows up in AI answers across ChatGPT, Perplexity, Gemini and Google AI Overviews. Best overall for most teams: Peec AI, which pairs daily multi-engine tracking with unlimited seats from about €89/mo. Best for enterprises with budget: Profound, the category leader on data depth. Best entry point: Otterly.AI from $29/mo. Best free start: run a one-time check (Semrush, Ahrefs and our own checker all offer one) before you pay for ongoing monitoring.

Generative engine optimization (GEO) tools answer one question your Google rank tracker can't: when someone asks ChatGPT or Perplexity about your category, does your brand come up, and what does the model say about you? That happens inside private chats with no public scoreboard, so the only way to know is to run prompts at scale and watch the answers. This page compares the nine GEO tools worth your attention in 2026, with real features, rough pricing, and an honest read on who each one is actually for.

One disclosure up front, because it matters here: I'm building a tool in this space, and the rankings below are based on merit, not on any payout. I'll flag where my own product fits and where it doesn't yet. For the strategy these tools support, start with how to rank on ChatGPT; this page is purely about the software.

What a GEO tool actually does (and what to look for)

Strip away the marketing and every tool here does some mix of four things:

Visibility tracking. You give it a set of prompts ("best CRM for startups"), it runs them across AI engines on a schedule, and reports how often your brand appears, in what position, and with what sentiment.
Competitor benchmarking. Your share of voice in AI answers versus named rivals, so you know whether you're winning or losing the category.
Citation and source analysis. Which pages and domains the models actually cite, so you can see why a competitor gets named (often a Reddit thread or a third-party roundup, not their homepage).
Recommendations. The better tools turn that data into a prioritized to-do list. The weaker ones leave you to interpret a dashboard.

When you compare them, four things separate good from oversold: engine coverage (ChatGPT-only is not enough in 2026), refresh frequency (daily versus weekly versus every few days), prompt volume (caps are where the real cost hides), and whether it tells you what to do next or just shows you a number. Keep those in mind as you read the table.

The best GEO tools for 2026 at a glance

Tool	What it does	Best for	Price-ish (2026)	Free tier?
Peec AI	Daily multi-engine visibility, position and sentiment tracking; unlimited seats	Mid-market teams & agencies (best overall value)	From ~€89/mo (Starter), €199 Pro	14-day trial
Profound	Deepest analytics, real-prompt panel data, prioritized actions, content workflow	Enterprises with a global footprint and budget	$99 (ChatGPT-only) → $399 → custom	No (sales call)
Otterly.AI	Approachable brand-mention & citation monitoring across major engines	SMBs and solo marketers starting out	From $29/mo (Lite), $189 Standard	14-day trial
Scrunch AI	Enterprise monitoring + GA4 referral tracking + Agent Experience Platform	Enterprise & agencies needing security/SSO	From $250/mo (Core), $500 Growth	No
Ahrefs Brand Radar	AI share of voice + unlinked-mention crawler, inside the Ahrefs suite	Existing Ahrefs users / SEO teams	Base from $129/mo + $199–$699 add-on	Free one-time checker
Semrush (AI Visibility / Enterprise AIO)	AI visibility bolted onto a full SEO suite; huge prompt dataset at the top end	Teams already living in Semrush	$99/mo add-on (per seat); Enterprise custom	Free one-time checker
Writesonic	SEO + GEO + content generation, with an Action Center and bot analytics	Content teams who want tracking + writing in one	GEO from $249/mo (Professional)	Limited free / low tiers (no GEO)
SE Ranking (AI Visibility Tracker)	AI tracking as an add-on to an affordable all-round SEO platform	Budget-conscious SEO generalists	~$103+/mo base + AI add-on	Free trial
Conductor	End-to-end enterprise AEO/SEO, content generation, agent infrastructure	Large enterprises wanting one platform	Custom (enterprise only)	No

Now the honest, tool-by-tool read.

Peec AI — best overall for most teams

Peec AI is the tool I'd point most teams to first. The Berlin-based startup raised roughly €7M in its first months and built a clean, focused product that does the core job well: it runs your prompts daily across ChatGPT, Perplexity and Google AI Overviews (with Claude, Grok and DeepSeek as paid add-ons) and reports visibility, position and sentiment without burying you in features you won't use.

Two things make it the value pick. First, unlimited user seats on every plan, which is rare and a real saving for agencies and growing teams. Second, the Starter plan at around €89/mo is genuinely usable, tracking 25 daily prompts and analyzing about 2,250 AI answers a month, with multi-country tracking unlocking on Pro (€199/mo).

Pros: Fast onboarding, daily refresh, unlimited seats, sentiment and position built in, transparent self-serve pricing.
Cons: It's a tracker first. The newer "Actions" feature (in beta) turns data into a prioritized GEO to-do list, but on the whole Peec shows you where you stand better than it tells you exactly what to do next. Top engines cost extra.
Who it's for: In-house marketers and agencies that want serious multi-engine tracking without enterprise pricing or a sales call.

Profound — best for enterprises with budget

If money is no object and you operate at scale, Profound is the category leader, and it isn't especially close on data depth. It raised a $96M Series C in early 2026 at a reported $1B valuation, the most-funded company in the space, and works with 700-plus enterprises including a chunk of the Fortune 500.

What you pay for is the data. Profound's "Prompt Volumes" is panel data from opted-in consumers showing the questions real users actually send to AI engines, with regional and demographic breakdowns. No one else ships that dataset. Its "Opportunities" panel is the strongest recommendation engine here: instead of "do some outreach," it will name a specific journalist at a specific outlet. There's also a write side that generates AEO content and publishes to a CMS.

Pros: Deepest analytics, real-prompt data nobody else has, genuinely actionable recommendations, 10-plus engines at the top tier, SOC 2 Type II.
Cons: No free tier and no self-serve, every plan starts with a sales call. The published Starter (around $99/mo) covers ChatGPT only and reads as a funnel toward the $399/mo Growth plan; real multi-engine, multi-feature use lands in custom enterprise territory ($2,000+/mo). And there's no multi-account management, so an agency running five clients needs five accounts.
Who it's for: Enterprise brands with a global footprint and the budget to match. Overkill, and overpriced, for a single small brand.

Otterly.AI — best entry point

Otterly.AI is the most approachable way in. It tracks brand mentions and citations across ChatGPT, Perplexity, Google AI Overviews, AI Mode and Copilot, and its Lite plan starts at just $29/mo for 15 prompts, by far the gentlest on-ramp in this comparison. The Standard plan ($189/mo) covers 100 prompts, with Premium and Pro tiers above that.

It's monitoring-first and refreshes on roughly weekly cycles rather than daily, which is fine for a small brand watching a handful of prompts and a limitation if you need to catch changes fast. Watch the add-ons: Gemini and Google AI Mode aren't in the base plans and cost extra.

Pros: Cheapest real starting price, simple to use, solid engine coverage for the money, 14-day trial with no card.
Cons: Weekly-ish refresh, low prompt counts on cheap tiers, key engines as paid add-ons, lighter on "what to do next" than Peec or Profound.
Who it's for: Solo marketers, SMBs, and anyone who wants to graduate from a one-time check to light ongoing monitoring without spending much.

Scrunch AI — best for enterprise security and referral tracking

Scrunch AI targets enterprises and agencies that need monitoring plus governance. It tracks across 7-plus engines, and two features stand out: a strong GA4 integration that ties AI referral traffic to real sessions, and the Agent Experience Platform (AXP), which lets you build LLM-crawler-optimized versions of your site, something no other tool here offers. It carries SOC 2 Type II and SSO, the boxes enterprise procurement checks.

Pricing starts at $250/mo (Core: 125 prompts, 5 seats, 4 models), with Growth at $500/mo and custom Enterprise above. Data refreshes roughly every three days.

Pros: Enterprise security, GA4 referral attribution, persona/topic/funnel filtering, the unique AXP.
Cons: No free tier, higher entry price than the value picks, and the slower refresh won't suit teams that need daily signals.
Who it's for: Enterprises and agencies that need compliance, real traffic attribution, and crawler optimization in one place.

Ahrefs Brand Radar — best if you already use Ahrefs

If your team already lives in Ahrefs, Brand Radar is the path of least resistance. It tracks AI share of voice across six engines (Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot) against a database of hundreds of millions of search-backed prompts, and its standout is the unlinked-mention crawler that catches references across news, blogs and forums, then deduplicates them. That matters because, as I cover in how to get cited by ChatGPT, unlinked mentions correlate with AI citations far more strongly than backlinks do.

The honest catch is cost stacking. Brand Radar is an add-on: $199/mo per single engine index or $699/mo for all six, on top of an Ahrefs base subscription from $129/mo, so all-in you're near $828/mo. The default 2,500 monthly prompt checks also burn fast, and there's no native Claude or Grok tracking.

Pros: Lives inside a best-in-class SEO toolset, excellent mention crawling, big prompt dataset.
Cons: Expensive once stacked, prompt cap is tight, gaps in engine coverage at a premium price.
Who it's for: Existing Ahrefs customers and SEO teams who want AI visibility without adopting a separate platform. Ahrefs also offers a free one-time AI visibility checker if you just want a look.

Semrush — best if you already live in Semrush

Same logic as Ahrefs, different ecosystem. Semrush bolts AI visibility onto its full SEO suite via an AI Visibility Toolkit add-on (about $99/mo, and critically per user, so a three-person team is roughly $297/mo) that tracks brand visibility and competitors across ChatGPT, Perplexity, Gemini, AI Overviews and Claude. At the very top, Enterprise AIO monitors a vast prompt dataset for large organizations at custom pricing.

Pros: Integrated with everything else Semrush does, strong competitor analysis, enterprise scale available, a free one-time checker to start.
Cons: The per-seat add-on cost multiplies quickly, and as a bolt-on it's less specialized than a purpose-built tracker like Peec or Profound.
Who it's for: Teams already paying for Semrush who want AI tracking in the same login.

Writesonic — best for tracking plus content in one

Writesonic repositioned around AI search and now combines GEO tracking with content generation. Its AI visibility features start at the $249/mo Professional tier (the $49 and $99 plans are writing-only), and from there you get broad engine coverage (ChatGPT, AI Overviews, AI Mode, Perplexity, Copilot, Gemini, Grok, Meta AI, Claude, DeepSeek), an Action Center that prioritizes recommendations by effort and impact, sentiment analysis, and bot-crawler analytics that show real AI-bot visits at the page level.

Pros: Tracking and content production under one roof, very broad engine list, actionable recommendations, page-level bot analytics.
Cons: GEO is gated behind the $249 tier, and a do-everything platform can feel less sharp at pure tracking than a focused tool.
Who it's for: Content teams that want to measure visibility and act on it (write, fix, publish) without juggling two products.

SE Ranking — best budget all-rounder

SE Ranking is the affordable generalist's pick. Its core SEO platform is cheap (around $103/mo billed annually) and it offers an AI Visibility Tracker as an add-on. The honest framing: the headline entry price is misleading for GEO specifically, because meaningful AI coverage pushes you to roughly $150–$240+/mo once the add-on is included. There's a free trial (no card) with daily caps, including a small allowance of AI prompts per day to test it.

Pros: Low base cost, full SEO toolset, no-card free trial, fine for light AI tracking alongside traditional rank tracking.
Cons: AI visibility is an add-on, not the core strength; serious GEO use erodes the price advantage.
Who it's for: Budget-conscious SEO generalists who want one tool for classic and AI search and don't need deep GEO analytics. (For the broader category, see our roundup of AI SEO tools.)

Conductor — best end-to-end enterprise platform

Conductor is the established enterprise SEO platform that has leaned hard into AEO/GEO. It unifies a decade of proprietary website data with AI to do content generation, 24/7 site monitoring, and competitive benchmarking at the topic level, and its AgentStack adds APIs, an MCP server and native LLM apps. Its own 2026 benchmarks report (3.3 billion sessions across 13,000-plus domains) is a useful, sobering read: it found AI referrals were only about 1% of traffic, a healthy reminder that GEO complements rather than replaces SEO.

Pros: Truly end-to-end for large orgs, deep data heritage, strong enterprise content and monitoring.
Cons: Enterprise-only, custom pricing, no self-serve, far more than a small or mid-market team needs.
Who it's for: Large enterprises that want AEO and SEO in a single managed platform with a vendor relationship.

Which GEO tool should you pick? Guidance by persona

The right tool depends far more on your situation than on a feature checklist.

If you're an in-house marketer at a single brand: Start free with a one-time check to get a baseline, then move to Peec AI (best value, daily, unlimited seats) or Otterly.AI if budget is tight. Skip the enterprise tools, you'd pay for capacity you can't use. If you already pay for Semrush or Ahrefs, their add-ons are the lowest-friction option.

If you're an agency or consultant: You need multiple workspaces and seats. Peec AI's unlimited seats make it economical across clients, and Scrunch AI is the stronger pick when clients demand security, SSO and GA4 attribution. Avoid Profound for multi-client work specifically, its lack of multi-account management means one account per client.

If you're a solo founder: Begin with the free checker and a few key prompts. You very likely don't need paid monitoring yet, run a one-time audit, fix the obvious gaps, and only subscribe (start with Otterly.AI) once tracking changes week over week actually changes your decisions.

If you're an enterprise: Profound for the deepest data and best recommendations, Conductor if you want one end-to-end platform, Scrunch AI if security and referral attribution lead your requirements. Expect a sales call and custom pricing across all three.

Start free before you pay

Here's the part the paid tools won't lead with: most people don't need a subscription on day one. A one-time check tells you where you stand, and several tools (Semrush, Ahrefs, HubSpot's AEO Grader, and others) offer a free version of exactly that.

Our own AI visibility checker is in early access and built for this first step: enter a brand and a prompt, and see whether you currently surface in AI answers, with no signup. It's deliberately a baseline tool, not a monitoring suite, so I won't oversell it; for continuous, multi-engine tracking the paid platforms above are still where you go. Pair it with our free llms.txt generator to handle one piece of technical hygiene while you're at it (the llms.txt page explains what that file does and, honestly, its limits).

The rule of thumb: a one-time check is free and genuinely useful, so do that first. A paid tier earns its keep only when you need to watch many prompts across several engines, week after week, to catch the moment something changes. One brand and a few prompts? The free check covers you. A category, a roster of competitors, or client accounts? That's when monitoring pays for itself.

Frequently asked questions

What is the best GEO tool overall in 2026? For most teams, Peec AI offers the best balance of capability and price: daily tracking across the major engines, sentiment and position data, and unlimited seats from around €89/mo. Profound is the strongest tool overall on raw data depth and recommendations, but its enterprise pricing and lack of multi-account support make it overkill for smaller teams. The genuinely "best" tool is the cheapest one that covers the engines and prompt volume you actually need.

Are there any free GEO tools? There's no full-featured free GEO platform, ongoing multi-engine monitoring genuinely costs money to run. But free one-time checks are common: Semrush, Ahrefs, HubSpot's AEO Grader and our own early-access checker all let you see where you stand without paying. Several paid tools (Peec AI, Otterly.AI, SE Ranking) also offer free trials. Start free, then pay only when you need continuous tracking.

How much do GEO tools cost? Entry-level monitoring starts around $29/mo (Otterly.AI Lite) or €89/mo (Peec AI Starter). Mid-market tools sit in the $189–$500/mo range. Enterprise platforms like Profound, Conductor and Scrunch run from a few hundred to several thousand dollars a month, usually custom-priced after a sales call. Watch for hidden costs: per-seat add-ons (Semrush), engines sold separately (Otterly, Peec), and prompt caps that push you up a tier.

What's the difference between a GEO tool and a regular SEO tool? A regular SEO tool tracks where your pages rank in Google's blue links. A GEO tool tracks whether AI engines mention and recommend your brand in their generated answers, and which sources they cite to do it. Some suites (Semrush, Ahrefs, SE Ranking, Writesonic, Conductor) now do both. For how the two disciplines differ in practice, the strategy guides linked below go deeper.

Do I need a GEO tool if I'm a small brand? Probably not at first. Run a free one-time check, fix the obvious gaps (a clear answer up top, genuine mentions, inclusion in third-party roundups), and re-check by hand occasionally. A paid tool earns its place once you're tracking many prompts across multiple engines continuously, or managing visibility for clients. Buy the monitoring when the repetition, not the one-time look, is what you need.

GEO tools have matured fast: in 2026 you can pick from approachable $29/mo trackers, mid-market value players, and billion-dollar enterprise platforms with proprietary prompt data. But the tool is the easy part. What actually moves your visibility is the work the data points you toward, a clear answer on every page, real mentions where your buyers talk, and inclusion in the lists models trust. For that, see how to rank on ChatGPT for the full strategy, how to rank on Perplexity for that engine's quirks, and AI Overview optimization for Google's answers. Pick the cheapest tool that covers what you need, start with the free check, and let the data, not the sales call, decide when to upgrade.

This guide is part of our series on how to rank on ChatGPT and AI search visibility. Written and maintained by Minel Gunesoglu (LinkedIn), founder of Is My Brand in AI. I build in this category, so I keep the comparisons merit-based and update this page as tools, prices and features change. Reviewed June 2, 2026.